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This web page patrickcave.com had the following on the web site, "What is HypnotherapyNLP and how does it work? What happens in a session." Our analyzers saw that the website said " What issues are treated? Pricing, Book Online." The Website also said " Mission Statement Code of Conduct. I am a Master Hypnotherapist, Hypnotherapy Trainer, Master of NLP and Guardian Prize shortlisted author based in the UK. I am also a teacherlecturer and have experience of managing a 1m business. Hypnotherapy, NLP, Trauma Healing and Coaching. I was aware as soon as I opened my ." The website's header had hypnotherapy as the most important optimized keyword. It is followed by master hypnotherapist, nlp-master, and master of neuro linguistic programming which isn't as highly ranked as hypnotherapy. The next words patrickcave.com used was face-to-face treatments. skype sessions was included but could not be seen by web crawlers.